Film posters and that.

Brilliant Fan art, in homage to a Rocketeer poster. Both films directed by Joe Johnston.

So last Sundays BAFTAs didn’t lead to the expected clean sweep for The Last Airbender, but instead an upset as The King’s Speech won absolutely everything, and probably touched up Danny Boyle’s girlfriend on the way out the door, heading towards Stringfellows. Obviously, BAFTA were wrong and once you discount the was-always-going-to-be-brilliant Inception, film of the year was The Social Network, in every category. Yes, even best choreography. Why would you want to see a film about tortured aristocracy wrestling with many demons on the brink of a global war when you could watch a film with them mumbly kid from Adventureland?

Exactly.

What makes SN so brilliant is that it takes what is essentially a very dry, niche story, and makes it compelling, layered, funny and enjoyable. And most importantly, it’s cool, but in the right way. It’s cool not in a Street Dance 3D poppin and a lockin kind of way which only 11 year old girls and organisers of film awards ceremonies think is cool, but in a minimal techno soundtrack, tilt shift camera shots and saturated grading kind of way, the kind that people who wear plimsolls and ironic moustaches (good luck explaining that to your kids in 10 years time) and can get a semi just from hearing the words ‘typeface kerning’ think is cool.

And what better way to set out it’s stall than with a bold, type driven poster, perfect for people with Helvetica tattooed on their arm. One image sums up the tone of the film - the look, the minimalism, the arrogance of the character. It’s balls to the wall, you either get it or you don’t.

Then this happened.

Photo, and probably most of this future blog content, stolen from Ultraculture

They’ve taken Mr British, a man who must feast on the rotting remains of Hugh Grant of an evening, taken one of those funny things British people say, and laid it out in the style of the ‘Keep Calm And Carry On’ slogan that is plastered across everything from greeting cards and posters to novelty home abortion kits. It’s so uncool, it’s like listening to your Dad rap. Which means that extreme justified posters are now about as cool as Hard-Fi

Shame nobody told The Adjustment Bureau.

Or Hard-Fi